Introduction: A New Era for CRM with Salesforce Web3
The future of customer relationship management is here and it’s decentralized. Salesforce Web3 is the latest innovation in the Salesforce ecosystem, aiming to redefine how businesses interact with customers using blockchain technology. For professionals exploring a Salesforce course online, this topic is no longer optional; it is essential. As businesses adopt decentralized applications, the demand for Salesforce administrators familiar with Web3 will grow.
This blog will provide in-depth insights into Salesforce Web3, its real-world applications, and how it enhances the CRM experience. Whether you’re enrolled in a salesforce admin class, pursuing salesforce training certification, or seeking Salesforce Admin Certification Classes, understanding Salesforce Web3 is a strategic move for your career.
Web3 is Salesforce’s new product category for numerous products, including NFT Cloud, which has been rebranded as NFT Management. As a consequence, clients are able to “create and manage NFT collections directly through Salesforce, receive real-time customer insights, monitor blockchain activity, and automate operations with Salesforce Flow”. You can check out our Salesforce online certification course.
What is Salesforce Web3?
Salesforce Web3 is a suite of tools and APIs integrated into the Salesforce platform that allows users to manage and leverage blockchain-based data and assets directly from within the CRM. It helps brands build customer loyalty using NFTs, digital wallets, and blockchain analytics.
Unlike traditional CRM systems, Salesforce Web3 bridges the gap between centralized enterprise systems and decentralized blockchain networks. This capability is crucial for businesses that want to stay competitive in a tech-forward economy.
What are NFTs?
Before we go into the technicalities of what a Salesforce NFT Cloud would entail, let’s clarify what an NFT is!
NFT stands for Non-Fungible Token. The “non-fungible” component means that everything you buy is unique. Fungible assets include cash and bitcoin, which may be traded for one another. Non-fungible examples include actual paintings and rare baseball trading cards.
NFT technology is built on blockchains like Ethereum and can store nearly anything. According to Ethereum.Org, examples include digital artwork, in-game assets, digital collectibles, music, and event tickets.
Examples
NFTs, like true art, are speculative assets that only have value if the market believes they do. Nonetheless, they are the primary company; in 2021, revenues will reach $41 billion (approximately $130 per person in the United States), exceeding the previous $100 million.
Although NFTs can contain any type of digital content, two “categories” of NFTs are currently growing. They are unique works of art, such as the Mona Lisa, as well as collections of NFTs, which are similar to baseball trading cards.
Mike Winkelmann’s ‘Everyday: The First 5000 Days,’ a collage of 5,000 digital images, is one of the most expensive NFTs ever sold. In 2021, Christie’s sold the NFT for $69.3 million. A programmer based in Singapore named Vignesh Sundaresan bought the item and has it exhibited in a digital museum.
Collections, on the other hand, are a limited run of similar photos. Consider the Bored Ape Yacht Club (BAYC), a collection of 10,000 Bored Ape NFTs that are frequently purchased and used as display images on social media platforms like Instagram and Twitter.
BAYC currently sells for a minimum of $160,000 on OpenSea.io. In addition to being a collectible, it functions as a Yacht Club membership card, providing access to a private members club. The club has become synonymous with celebrity owners, with members like Eminem, Jimmy Fallon, Steph Curry, and Paris Hilton.
Salesforce NFT Cloud
Salesforce looks to seek a slice of the $40 billion (about $120 per person in the US) NFT pie, which is now owned by OpenSea.io, which has a claimed 60% share. However, OpenSea.io also raised $300 million in Series C funding, valued at $13.3 billion (about $41 per person in the United States).
The idea is for customers to drive a new sort of community, transitioning from client to audience and now, owing to ownership, to actual community. Salesforce has given this considerable thought. By design, NFT Cloud will launch with trust and sustainability, two of Salesforce’s basic pillars.
We did not expect Salesforce to unveil the NFT Cloud trial so quickly. However, after hearing from Adam Caplan (SVP of Emerging Technologies), we are thrilled about the possibilities for engagement and customisation.
Web3, which is the next generation of the internet, includes emerging technologies like blockchain and NFTs, which enable marketers to reach new audiences and tap into first-party data to improve consumer relationships and drive loyalty.
According to survey findings, nearly half (45%) of consumers* would be more likely to purchase an NFT from their favoured brand. Three out of four consumers who have purchased an NFT in the past believe it makes them more loyal.
Key Features of Salesforce Web3
1. NFT Management
Salesforce Web3 allows brands to mint, manage, and deploy non-fungible tokens (NFTs) within their CRM workflows. Companies can offer exclusive content, memberships, or loyalty perks through NFTs.
2. Digital Wallet Integration
Users can now connect their blockchain wallets directly to Salesforce, making it easier to track transactions, loyalty points, and NFT ownership all without leaving the platform.
3. Blockchain Data Analytics
Through integrated analytics tools, Salesforce Web3 provides deep insights into blockchain transactions. Businesses can make smarter decisions based on real-time, on-chain data.
4. Automation with Flow
Salesforce Flow now supports blockchain-based triggers and actions, automating workflows tied to digital asset ownership or blockchain events.
How Salesforce Web3 is Revolutionizing Customer Engagement
Customer experience in Web3 goes beyond emails and loyalty cards. With Salesforce Web3, businesses can reward engagement with NFTs, automate smart contracts for personalized experiences, and verify identity through wallet authentication.
Let’s look at a real-world example:
Case Study: Fashion Retailer XYZ Fashion brand XYZ used Salesforce Web3 to issue limited-edition NFT badges for VIP customers. These NFTs granted early access to sales and private events. As a result, the company saw a 30% increase in repeat purchases.
This proves that understanding Salesforce Web3 is not just theoretical it has measurable business impact.
Who Should Learn Salesforce Web3?
If you are enrolled in any Salesforce admin class, or considering a salesforce course online, gaining expertise in Salesforce Web3 makes you a valuable asset. Ideal learners include:
- CRM Administrators
- Marketing Automation Specialists
- Blockchain Enthusiasts
- Sales Analysts
The fusion of blockchain and CRM opens exciting career doors for those with salesforce training and placement goals.
Why is Salesforce Entering the Web3 space?
Salesforce has seen a rise in customer demand for NFTs to boost brand loyalty and consumer engagement. Companies can use NFTs to engage new audiences, collect zero-party data, and facilitate co-creation and co-ownership, token-gated communities, and targeted interaction based on wallet data.
However, like with any emerging technology, there are potential problems about safety, privacy, and trust. For example, 59% of 935 global respondents in a recent Salesforce poll reported experiencing or seeing fraud (the most prevalent being phoney accounts impersonating a brand for phishing). There was also a significant trust gap between people who had previously purchased an NFT and those who hadn’t. For these reasons, Salesforce needs to offer customers a dependable, long-term platform for operating NFT campaigns and programs.
For these reasons, Salesforce needs to offer customers a dependable, long-term platform for operating NFT campaigns and programs.
How to Get Started with Salesforce Web3
Step 1: Enroll in a Salesforce Admin Certification Class
Foundational knowledge of Salesforce is essential before diving into Web3-specific tools. Join a salesforce admin certification class that includes coverage of emerging features like Web3 modules.
Step 2: Learn Blockchain Basics
Understand the core concepts of blockchain, NFTs, smart contracts, and digital wallets. Salesforce Web3 builds directly on these principles.
Step 3: Practice with Web3 APIs
Salesforce Web3 provides APIs to integrate blockchain functionality. Hands-on practice with API calls, Flow automations, and wallet integrations will set you apart.
Step 4: Apply Knowledge in Simulations
Use test environments to simulate real-world blockchain engagements. Create loyalty programs using NFT deployments and wallet-based segmentation.
Tools and Technologies Behind Salesforce Web3
- Ethereum Blockchain: Many Salesforce Web3 features support Ethereum due to its popularity in the NFT space.
- Wallet Connect: This allows secure wallet integrations with user accounts.
- Salesforce Flow: Enables automation of blockchain interactions.
- Heroku + Node.js: For developers creating custom Web3 integrations.
If you’re serious about salesforce administrator training and placement, mastering these technologies will give you an edge.
Long-Term Career Benefits of Learning Salesforce Web3
The demand for blockchain-savvy Salesforce professionals is rising. Here are some key career advantages:
- Higher Salaries: Admins with Web3 knowledge earn 20–30% more.
- Expanded Roles: Work in blockchain consulting, Web3 loyalty programs, and NFT marketing.
- Global Opportunities: Web3 integration is a global trend your skills will be relevant across industries.
Salesforce Web3 and Certification Alignment
Many salesforce training certification courses are beginning to incorporate Web3 features. If you’re considering certification, choose a program that includes:
- Blockchain Use Cases
- Smart Contract Simulations
- NFT and Wallet Modules
- Hands-on Web3 CRM Projects
This ensures your salesforce admin certification classes are not only current but future-ready.
Future of CRM: Salesforce Web3 in 2025 and Beyond
Salesforce Web3 is more than a trend it’s the next standard in customer engagement. Predictions for the future include:
- Web3 Loyalty Programs Becoming Standard
- Widespread Wallet-Based Identity Management
- CRM Automation Driven by Smart Contracts
Businesses that adopt Salesforce Web3 will gain significant advantages in personalization, automation, and customer trust.
Key Takeaways
- Salesforce Web3 integrates blockchain into CRM, creating new customer engagement models.
- It supports NFTs, digital wallets, and smart contract automation.
- Learning Salesforce Web3 boosts your career in Salesforce training and placement.
- Choose salesforce course online options that include hands-on Web3 projects.
- Prepare for the future by mastering blockchain-integrated CRM now.
Shaping Tomorrow’s CRM Your Career Starts Now
Stay ahead by mastering Salesforce Web3 today. Enroll in H2KInfosys’s expert-led training programs to gain hands-on experience, certification support, and placement assistance.
Join H2KInfosys now transform your skills, transform your future.
