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Top Artificial Intelligence Use Cases

There’s ongoing immense transitioning in the world of business and industrial practices. See, the business world is gradually moving from an era of manual human labor to an era of automated machine labor. This is what we term artificial intelligence. There hasn’t been a more important time to demand artificial intelligence (automated systems) than in this period of the COVID-19 pandemic. All major and minor industries across various sectors are gradually adopting AI in carrying out major work activities. And due to the current trend of automation, various individuals and employees alike in different industries and walks of life are seeking to develop themselves towards building a career in artificial intelligence. We now have several online courses on the artificial intelligence of which you can easily enroll to obtain an artificial intelligence certification. In this tutorial, we would be discussing top artificial intelligence use cases and we’ll crown it up with a few tips on how you can build a career in artificial intelligence. Are you ready?

Let’s ride.

1. Automated marketing:

In simple terms, marketing is the process of selling a good or service to a customer in a particular place, at a given period and, at an agreed price. From the definition above, it is seen that marketing is carried out between two different personalities including the buyer and the seller. But then with artificial intelligence, buying and selling are now done without the need for the physical presence of the two parties. Products and services are sold online via programmed robots and software. Besides, several AI tools can be utilized by business owners to carry out marketing campaigns as well as familiarize themselves with their customers. We also have marketing AI tools that can proffer solutions to marketing problems. Some of these marketing tools include:

Analysis tools:

Software systems have been developed that can understand, pick up and analyze marketing processes as well as proffer solutions to inherent marketing challenges. In addition, these softwares can measure and track pubic-related activities as well as user engagements. This enables the company to know their customers better as well as help them determine what the customer loves about their product or services. An example is seen in call analytics where artificial intelligence is implemented in the analysis of customer comments and feedback obtained via voice data. These data obtained from the customers are used to pinpoint necessary areas where improvement is necessary. According to reports from sestek, ING bank recorded a 15% rise in overall sales score and a 3% decline in general silence rates after incorporating artificial intelligence in their call service systems.

Hence the company would be able to develop better business strategies that suit its target end-users or customers.

Ads tools:

Back in the day, as a manufacturer or producer of a product or service, there’s a need for you to present your product or service to the public or your target audience this is done to make the public aware of your products or services and by so doing, connect you to your customers; This is what is known as advertising. Back in the day, advertising involved the seller of the product, physically meeting with the target audience to introduce the product. Today, with the aid of AI, advertising is now digitized. We have software tools that can automatically display ads on the internet. You get to see some of these digital ads while browsing on your phone or PCs while playing games, or using some applications that allow advertising.

2. Customer care:

One major function of the customer care unit of a company is to listen to and provide solutions to customer complaints as well as receive customer comments and suggestions in a welcoming manner to analyze and adopt major ones. In the past, this can be a tedious process especially for large companies with a robust customer base. The company will need to employ quite a large number of staff to work in that department and yet even with that, we still have backlogs of customers unattended to.

 With the application of AI in the customer care department, we now have several AI tools that can handle the job perfectly and save more time. When you visit several websites today, you notice that they now make use of chatbots for the customer service section of their site. Examples of such websites include: mobilemonkey, domino’s, peloton, Spotify, fandango, whole foods, Sephora, the list is endless. Chatbots are artificial intelligence tools that have been developed via the integration of a series of algorithms to learn and understand customer relationships. These chatbots are used by companies to respond to their customer complaints and feedback. With the use of chatbots, companies are able to provide all-round the clock customer service which would have been difficult to achieve with human labor. These bots are more efficient when compared to human labor as they are able to handle more queries and tasks within a short time.    

3. Banking and Finance:

The banking and finance sector has also received a major uplift with the integration of AI in banking and financial activities. AI is now applied in detecting fraudulent financial transactions. This is made possible by developing softwares and robots to learn overall financial regulatory principles as well as compliance guidelines and work processes. This helps to reduce costs of operation as well as minimize fraudulent transactions. AI is also applied in financial analysis, accounting, and management activities. Loan acquisition is not also left out, we now have money lending softwares and applications that run on both computers and mobile phones. The system can verify all the customer details and credentials before granting them access to apply for loans. The softwares are also able to detect false loan applications and deny such.

4. Health:

Human life is of paramount importance hence any technological move that can improve human health will be immensely adopted and as such, AI is taking grounds in the health industry. AI is applied in the assisted diagnosis of patients. This is achieved by developing machines and software programs that can learn, pick up and utilize patient data to diagnose and detect signs and symptoms of various diseases as well as prescribe appropriate drugs for the patients while taking into consideration the available data. Patient treatment can also be personalized by making use of a patient’s previous medical data as well as their genetic history to provide appropriate treatments to a patient’s illnesses.

A very good example of the application of AI in the health industry is taken from china where we see the application of machine learning, machine vision, and deep learning in the development and use of AI-powered ophthalmoscope to identify diabetic retinopathy plus age-related macular decadence for 30 million patients across 30 000 hospitals in China. This AI solution will assist physicians in China with delivering insights to patients that were suffering from ophthalmic degeneration. 

One thing you need to note about China is that the number of physicians is deficient compared to the number of populations that are seeking treatment. And so AI is incredibly useful here to augment the current physicians on ground. There would be no replacement of doctors as it were. It would be a complete augmentation process. In this example, we see again the application life cycle. Here data was taken from 5000 patients. It was image data of the inner lining of the eye from these 5000 patients and this image data was used to train a model, a convolutional neural network, 26 layer squeeze net.  This model was developed to help the physicians diagnose these problems with up to 93% accuracy. This is much higher when compared to the average accuracy for a physician in the field in China which is roughly 70 to 80% accuracy. 

5. Human resources management (HRM):

Human resources management is another area that has recorded tremendous improvements with AI integration. Hiring is a major HR role and a very crucial process in any industry. It is a process that determines the nature of the workforce that will drive your organization. An organization with a great workforce will continue to thrive and grow big while the reverse will be the case for an organization with a poor workforce. Hence topmost priority is given to the hiring process. The implementation of AI in the hiring process has helped to solve major hiring challenges encountered by HR personnel, basically the problem of bias. This is achieved by the use of bots in the interview process. 

These bots are also employed in the evaluation of candidate’s assessments without bias and help to create more time for other relevant functions. These bots do not have issues with bias as machines unlike humans do not have emotions. We also have softwares that can be utilized in the efficient management of employee performance. This helps to save more time for other important functions. We also have digital assistants which is another AI product that can conveniently perform the task of a human assistant in the office such as scheduling meetings, receiving and replying to phone calls and emails.  Artificial intelligence has made office work much easier and fun to do.

6. Production operations:

The production process has received a major boost with the automation of major production activities in the factory such as wrapping process, packaging, sealing, filling, molding, canning, the list is endless. Robots now perform these activities with high efficiency, thereby reducing human errors and increasing the throughput capacity of the factory.

7. Cybersecurity:

Artificial intelligence is being utilized to ensure maximum internet security. Softwares and bots have been developed to easily track security threats and safeguard data. Automated security systems are able to function all-around the clock and can detect even the slightest of anomalies that human labor might fail to achieve.

8. Transportation:

We are in an era where autonomous vehicles are gradually taking over our roads. These AI-powered self-driven vehicles have been developed with high efficiency to ensure maximum safety of human life. This is made possible by training machines to learn and adopt road traffic principles as well as safety guidelines. This will help minimize road accidents to the barest minimum. AI is also being applied in the development of autonomous railway systems, space travel, and the likes.

 A career in artificial intelligence?

Considering the current trend of integration of artificial intelligence into various facets of business, work, and lifestyle. One is therefore challenged to consider taking up a career in artificial intelligence. Since artificial intelligence cuts across multiple diverse industries, you have a wide range of options to choose from. You can decide to specialize in any industry of your choice.  Regardless of the industry, you decide to focus on, you want to ensure that you acquire extensive knowledge in the field as well as obtain an artificial intelligence certification so that you can become confident as an artificial intelligence expert.


The immense benefits of artificial intelligence cannot be over-emphasized. As the world keeps advancing in digital technology, and artificial intelligence keeps gaining momentum across various aspects of life, you can only take advantage of this current wave by taking out time now to learn and develop yourself in line with the trend. Artificial intelligence is the future of work.

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