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How to write a business proposal as a Business Analyst

A business proposal is one of the most important elements in a company. For most business analysts with certifications, it’s a walkover. However, if you’re just getting started with the business analysis online course, this article is the best you’ll read to understand the steps involved. 

Let’s get started. 

1. Develop a title page

The business proposal title page is the first information your potential sponsors and customers will get to read. It’s highly important, so it has to be super detailed and catchy. The title page should contain details about your business, the name, your name, the proposal submission date and the company you’re submitting to.

When crafting the words for the title page, ensure they’re professional enough, and written with a good flow. Remember, its the first point of call, so as a business analyst, target showing your knowledge. 

2. Form a table of content

Next up, you need to write a table of content. The table of content section will show all your business proposals and could guide your reader to the particular page from a glance. If it’s a written proposal, layout the titles of each page with their correct numbers. On the other hand, a virtual table of content needs an extra feature which is adding the clickable option for better navigation. 

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3. Write the executive summary

The next part to write is the executive summary. The executive summary is a short statement of what your business is about, the problem and solution you’re trying to bring to the society. It also explains why you’re applying for the opportunity available. Without mincing words, give reason(s) why your company should be selected for the project. 

As a business analyst, the goal is ensuring the company you’re representing is the best option out there even with high competition. So, writing a good executive summary depends on how well you know your onions. 

4. Problem statement

Following the executive summary, move on to write about the problem to be solved. This is the best section to show you know what the problem is exactly and defend your proferred solution. 

Before writing this section, deep research is needed as well as critical thinking. These are some of the required soft skills for a business analyst. So, as you continue with your business analysis online course, you need to develop these skills to help you out when the need arises. 

5. Proffer a solution

If there’s a problem, there has to be a solution. Thus, the next is the solution section. Just the way you wrote the detailed problem, ensure your solution is well derailed as well. Since you’re a business analyst, you have the skills to understand the business problem and collaborate with other teams to create the perfect solutions to the project problem. 

Remember, this is the most convincing part of the proposal and is mostly a major determinant whether your company will be selected or not.  So, put all your effort into writing it. 

6. Sell yourself

Now it’s time to sell yourself. In selling yourself, you have to tell the reader about all your qualifications. Here, you list the certifications and business analysis classes you have attended. Since you are a professional, prove it in this section. 

In addition, include the success stories of last projects you’ve handled, the project problem, its solutions and the reactions of your clients. If needed, explain the challenges you faced and how you overcame them. It helps boost the confidence of the selection team in you.

7. Pricing section

Don’t be greedy, also, avoid being too cheap. In this pricing section, show the detailed budget for the project and the price of tools needed to execute the project. If possible, add some dynamism to the section for your readers to select from. 

8. Write your conclusion

With all I’s and T crossed, you can proceed to write the conclusion. Include all you’ve written, but in short words. Specifically, follow the ‘short but precise’ rule. Don’t forget to touch all the sections including your cogent qualifications. In addition, let them know when and how available you are, the time frame for the project and round up with a catchy line. 

9. Speak about your terms and conditions

It’s your project, so let your readers know what terms and conditions you’ll be working with. This will help you prevent any problems that may come up during the project. Invite your legal team to clear the proposals as well. 

Lastly, add the signatories section in the proposal. This will give room for each party to show an agreement to work together on the proposed project. 


Shortly, we have explained all you need to know about writing a business proposal as a business analyst. It all starts with enrolling in a business analysis class to help you get started on the career.

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